Announces the Acquisition of Its Newest Site


BOSTON, Oct. 26, 2011 /PRNewswire/ -- (, one of the largest retailers of footwear, apparel, and related accessories on the Internet and an operating business of IAC (NASDAQ: IACI), announced today that it has acquired ( Founded in 1994, is the original online dealer of UGG® footwear and is dedicated exclusively to the UGG® Australia brand. was established in 1999 and is one of the most heavily-visited apparel shopping sites in the United States, with over 8 million unique visitors per month. CozyBoots and UGG® Australia represent the latest additions to the Shoebuy portfolio of over 1,200 brands, 1,000,000 products, 15 websites and more than $3.5 billion of inventory available to purchase.

"We're very excited about adding CozyBoots to the Shoebuy family of websites," said Mike Sorabella, CEO of "UGG® Australia is a tremendous brand and one that we are thrilled to add to our collection. The addition of CozyBoots, coupled with our award winning customer service and fulfillment capabilities makes for a powerful combination."  

Trisha Sweeney, Chief Merchandising Officer at Shoebuy, added, "Our millions of customers have demonstrated incredible loyalty to Shoebuy driving our repeat buying to record levels of more than 65% which makes offering our customers great brands like CozyBoots and UGG® Brand all the more exciting."

In addition to their vast selection of products, Shoebuy has been repeatedly recognized as a leader in customer satisfaction by Foresee Results, StellaService, Bizrate and others and has been recognized in 2011 as "Best in Class" for social media by eTail.

About is one of the largest retailers on the Internet focused on all categories of footwear and related apparel. offers over 1,000,000 products from 1,200 brands including Aerosoles, Allen-Edmonds, Bass, Born, Bostonian, Brooks, Bruno Magli, Clarks, Crocs, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, ECCO, Florsheim, Franco Sarto, Hush Puppies, Jessica Simpson, Johnston & Murphy, K-Swiss, Keds, Keen, Mephisto, Merrell, Mezlan, Naturalizer, New Balance, PUMA, Reebok, Rockport, Sebago, Skechers, Softspots, Sperry Top-Sider, Stride Rite, Timberland, and many more. also operates, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags, which makes available over 10,000 products with free overnight shipping for the customer who needs the product now, which offers invitation only private sales,, Shoebuy's U.K. site, and which offers a specialized shopping experience and design-focused product from over 200 top designer brands. is an operating business of IAC.


Lauren Pire

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