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BACK Becomes First Comparison Shopping Service to Offer 'Social Shopping' Features to Help People Make Informed Buying Decisions

Tuesday, September 11, 2007 - 02:00

NEW YORK, Sept. 11 /PRNewswire/ -- Pronto.comâ„¢, an Operating Business of IAC/InterActiveCorp (NASDAQ: IACI), today announced that it is the first comparison shopping site to enter the "social shopping" space with the launch of new community features that allow users to rate products, interact with other users, write reviews and gain insight from trusted peers and other like-minded shoppers.

Already the Web's fastest growing comparison shopping site with over 3.1 million unique monthly U.S. users, according to comScore, is changing the online shopping model by becoming the first to fuse comparison shopping with a full range of social features to help people make smarter buying decisions.

Built on the Web's largest product index and propriety crawl technology, already provides consumers with access to over 70 million products from over 65,000 online retailers directly on its Web site. With the launch of new social tools, has become the only comparison engine that helps shoppers weed through all of these product choices by allowing users to express themselves through the products they like, want and own, therefore helping others make better, more informed shopping decisions.

"Traditional comparison shopping engines provide advice on WHERE to buy products, but do little to help users decide WHAT to buy. At the same time, existing social shopping sites fall short by relying on users to gather products from across the web for them -- which dramatically reduces the number of products available to the community," says Dan Marriott, CEO of "The new combines the best of social software and product search into an online shopping community that has not existed until today so consumers can visit one destination for the most fully informed shopping experience."'s new social shopping functionality includes:

  -- User Profiles -- Users can create personal profiles consisting of their
     favorite products, brands and stores as well as personal pictures and
     answers to profile questions.
  -- Brand and Store Level "Likes" -- Users can express their interest in
     particular brands and stores in addition to their favorite products,
     providing other shoppers greater insight into their tastes and style.
  -- Lists of Top Liked Products -- Users can quickly see the most popular
     products in a category based on the number of people who noted that
     they "Like" the product.
  -- Social Networking -- Registered users on can invite their
     friends to join their personal network so that they can share knowledge
     and opinions on products.
  -- Peer-to-Peer Messaging -- Users can communicate with each other via
     private messages to discuss products, brands and stores.
  -- Local Filtering -- Users can track the hottest trends in their city by
     searching the most "Liked" products by region.

  About ( is the Web's most comprehensive social shopping engine. Thanks to patent pending Web search technology,'s product index contains over 70 million products from over 65,000 online merchants, which is five times the merchants of most leading comparison-shopping engines. Named as "Best Online Price Comparison Site" by Kiplinger's, has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience. is a wholly owned subsidiary of IAC/InterActiveCorp (NASDAQ: IACI), which operates, Citysearch, HSN, LendingTree,, Ticketmaster and more.

About IAC

IAC operates leading and diversified businesses in sectors being transformed by the internet, online and offline... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at Public Relations, Press Only:

  Kendra Thornton

  Brandon Warburton


CONTACT: Public Relations,, or Kendra
Thornton, +1-773-525-6110, or Brandon Warburton, +1-212-915-3849

Web site:

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