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BACK and Channel Intelligence Announce Product Level (SKU) Bidding for Participating Merchants on

Thursday, September 13, 2007 - 02:00

NEW YORK and CELEBRATION, Fla., Sept. 13 /PRNewswire/ --™, an Operating Business of IAC/InterActiveCorp (NASDAQ: IACI) and Channel Intelligence Inc., a partner company of Internet Capital Group (NASDAQ: ICGE), have teamed-up to launch Product Level Bidding, addressing an important issue facing online retailers.

According to retailer feedback collected by Pronto over the last nine months, nearly one in two online retailers manage their return on investment (ROI) on comparison shopping engines by removing underperforming products or categories of products when the ROI fails to meet retailer target levels. Retailers desire to have all of their products listed on shopping sites, but current broad taxonomy-based rate card pricing does not facilitate the level of accuracy in margin management required by retailers to do so. Greg Stevens, Chief Revenue Officer at reports, "Retailers need to manage their shopping campaigns like their search campaigns -- at a very granular level. This means a robust toolset is needed to facilitate SKU level bidding by retailers in order to effectively manage their margins across their entire product catalog."

Through a new custom integration, has enabled retailers using Channel Intelligence's (CI) SellCast™ Retailer Solutions to manage their cost-per-click bids for each product through CI's online self management tool that delivers a daily automated data feed to

"Our clients can manage their campaigns on very precisely with our new online tools which support product level bidding. This functionality enables clients to quickly view the current profit margin of any product or category of products in order to make informed decisions around changes to their bids," said Mark Ebel, SellCast™ SVP and GM for Channel Intelligence. "Many of our clients prefer working with shopping engines that offer SKU level bidding because it gives them greater control and visibility into how they are spending their marketing dollars."

"Retailer ROI is something we focus on every second of every day at SKU level bidding is a vital feature that empowers merchants to maximize the potential of their programs and provide a more comprehensive inventory set to, which is a big win for our consumers as well," said Greg Stevens.

About ( is the Web's most comprehensive social shopping engine. Thanks to patent pending Web search technology,'s product index contains over 70 million products from over 65,000 online merchants, which is five times the merchants of most leading comparison-shopping engines. Named as "Best Online Price Comparison Site" by Kiplinger's, has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience. is a wholly owned subsidiary of IAC/InterActiveCorp (NASDAQ: IACI), which operates, Citysearch, HSN, LendingTree,, Ticketmaster and more.

About IAC

IAC operates leading and diversified businesses in sectors being transformed by the internet, online and offline... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at

About Channel Intelligence

Powered by the patented CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services -- SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world's best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers,, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (NASDAQ: ICGE), is based in Orlando, FL with offices in Europe.

  Contacts: Public Relations, Press Only:

  Kendra Thornton

  Brandon Warburton

  Channel Intelligence, Inc.
  Joy Lee


CONTACT: Kendra Thornton, +1-773-525-6110,, for; or Brandon Warburton of, +1-212-915-3849,; or Joy Lee of Channel Intelligence, Inc.,

Web site:

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