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BACK Announces Exclusive Gift Card Partnership With

Thursday, October 23, 2008 - 04:02

NEW YORK, Oct. 21 /PRNewswire/ --, the leading online gift recommendation site, today announced a partnership with AG Interactive, the online division of American Greetings. This new partnership streamlines the online gift giving process with, one of the largest e-greetings providers. is now the exclusive gift card provider for, whose visitors may send an instant gift with their e-greetings.

Sending an e-card with a Gift Card is a convenient, flexible, anytime gift and an easy last minute solution. Customers simply select an e-card at, click "personalize and send," and then choose to add a gift card for $10 or more. Recipients can redeem their Gift Card value at more than 100 participating retailers, restaurants and entertainment venues such as Nike, Gap, The Cheesecake Factory, and Ticketmaster. To use the new service, visit

"Our partnership with American Greetings offers a new twist on an e-favorite," said CEO Jason Rapp. "Gift givers are busier than ever, but now they can send a personalized greeting and a great gift in no time at all."

According to the Greeting Card Association, more than 500 million e-cards were sent worldwide in 2007.

"Our users have asked for new, innovative ways to send gifts along with their e-cards," said Kathy Hecht SVP and General Manager "Our partnership with gives them just that by allowing them to include a gift card that can be redeemed at hundreds of popular retailers."

About, an operating business of IAC (Nasdaq: IACI - News), is the # 1 gift recommendation site, offering consumers great gift ideas and interactive, personalized shopping services that enable them to become better, more organized gift-givers. combines editorial sourcing with its interest and personality-based gift finder to deliver the most relevant and unbiased gift options available, ranging from popular and trendy to unique and unexpected. received "official honoree" distinction for the 12th Annual WEBBY AWARDS, the leading international honor for the Web. In 2007, debuted the ultimate last-minute gift solution, the Gift Card.

About American Greetings Corporation

For more than 100 years American Greetings Corporation (NYSE: AM - News) has been a manufacturer and retailer of innovative social expressions products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include, DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at, through AG Interactive, Inc., the company's online division. AG Interactive also offers digital photo sharing and personal publishing at and, and a one-stop source for online graphics, animations, emoticons, text generators, and more at In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the company, visit


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