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Electus International Partners With Netflix to Offer Morgan Spurlock's Documentary "Mansome" in the U.S., U.K. and Canada

Thursday, September 20, 2012 - 04:00

NEW YORK, Sept. 20, 2012 /PRNewswire/ -- Electus International, the global distribution arm of Ben Silverman's multimedia studio Electus, an operating business of IAC (Nasdaq: IACI) today announced an exclusive agreement with Netflix, Inc. to make available Morgan Spurlock's comedic documentary MANSOME to watch instantly in the U.S. U.K. and Canada.

The film will be available to members of Netflix, the world's leading Internet subscription service for enjoying TV series and films, as of Friday, September 21, 2012.  In addition to the exclusive rights deal, Netflix has also acquired the worldwide SVOD rights to the film on a non-exclusive basis.

"Netflix has quickly become the home for the biggest stars in entertainment as they continue to offer their customers first run premium content and expand their footprint on a global scale," said John Pollak, President of Electus International.  "We are very proud to partner with Netflix to bring MANSOME, a highly relatable, comedic film to this platform as it is sure to amuse and entertain viewers all over the world."

"We couldn't be more thrilled that Netflix is the exclusive subscription destination for Morgan Spurlock's documentary, MANSOME. We're confident that our members in the U.S., U.K. and Canada will enjoy Will Arnett, Jason Bateman and Spurlock's comedic expose," said Lisa Nishimura, Vice President of Content Acquisition.

After its world premiere at the Tribeca Film Festival in April 2012, MANSOME was released theatrically for a limited run throughout the country on May 18th, 2012.  The film is written, directed and produced by Morgan Spurlock (Super Size Me, The Greatest Movie Ever Sold) and executive produced by DumbDumb co-founders Will Arnett, Jason Bateman and Electus founder, Ben Silverman. Electus' global distribution arm, Electus International has secured the worldwide distribution rights for the film.

In the age of manscaping, metrosexuals, fancy men's day spas, and high-end grooming products galore, MANSOME is a witty, provocative and highly-entertaining glimpse into what it means to be a man in a world where the definition of masculinity has become as diverse as a hipster's facial hair in Williamsburg. With his signature humor and insight, Spurlock combs over the follicles of men's idiosyncratic grooming habits, opening up a dialogue about men's unique approach to self-image.

An expose of comic proportions, MANSOME follows Arnett and Bateman to the spa as they undergo various beautification rituals while offering amusing stories and observations about elusive male bathroom secrets. The film highlights a wide range of men including champion beardsmen, longtime barbershop owners, known metrosexuals, mustachioed males and professional wrestlers; all intercut with candid, one-on-one interviews and commentary from actor/comedians Will Arnett, Jason Bateman, Paul Rudd, Zach Galifianakis, Adam Carolla, Judd Apatow, as well as sociological experts and everyday men and women all of whom weigh in on everything from the growing incidence of men turning to plastic surgeons to our obsession with facial hair.

The other interview subjects featured in MANSOME include John Waters, ZZ Top band members Dusty Hill and Billy Gibbons, Anthrax musician Scott Ian, Cosmopolitan Editor-in-Chief Kate White, author Brett McKay, sociologist Michael Kimmel, beard expert Allan Peterkin, champion beardsman Jack Passion, Old Spice Guy Isaiah Mustafa, Co-Founder of Movember Adam Garone, biological anthropologist Helen Fisher, pro-wrestler Shawn Daivari, stylist Stefan Campbell, clothing buyer Ricky Manchanda, and salon and barbershop owners Martial Vivot, Donnie Hawley, Ricky King, Adam Baker, Michael Haar and Kamal Neru.

About Electus
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit

About Netflix 
With more than 27 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. (NASDAQ: NFLX) is the world's leading internet subscription service for enjoying movies and TV programs. For one low monthly price, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 800 devices that stream from Netflix are available. For additional information, visit Follow Netflix on Facebook and Twitter. 

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