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Broomfield Event Center Moves to Ticketmaster

Wednesday, September 26, 2007 - 19:48

DENVER, Sept. 27 /PRNewswire/ -- The Broomfield Event Center has selected Ticketmaster, the world's leading ticketing company, to serve as the authorized ticketing provider and exclusive ticket resale service for all events held at the venue. Under terms of the multi-year agreement, Ticketmaster is providing Broomfield Event Center with a seamless single ticketing distribution solution including a venue-authorized TicketExchange resale service, on-site scanning technology to validate barcoded event tickets, online and offline marketing distribution and communication tools and a variety of other new services to help drive ticket sales and enhance the overall entertainment experience for the venue's patrons.

Tickets for upcoming events at Broomfield Event Center, including the 2007-08 Rocky Mountain Rage hockey and Colorado 14ers basketball seasons, will be available for sale through Ticketmaster's distribution system: online at, by calling 303-830-TIXS (8497), and at Ticketmaster retail Ticket Center locations throughout Colorado, including select Macy's stores, select F.Y.E. stores, Cherry Creek Shopping Center Guest Services Desk, The Official Visitors Center at 1600 California St., Angelo's CD's & More, and Twist & Shout.

"We are excited about this transition. We're aligning with the world leaders in ticketing in order to deliver many new and important benefits to our customers, to promoters and to the upcoming events at our arena," said Gene Felling, Executive Vice President of Broomfield Sports and Entertainment and General Manager of Broomfield Event Center.

"We are proud to be able to offer our patrons premiere customer convenience and communication programs to keep them informed about our upcoming events," said Rick Nichols, Executive VP / C.O.O. of Broomfield Sports and Entertainment. "Moving our ticketing operations to Ticketmaster will provide our guests with top-level convenience and affords us some exciting new capabilities in the areas of e-commerce and online marketing. Our customers will now have the ability to access tickets to our events easily and conveniently through Ticketmaster's wide network of retail ticket outlets as well as online and by phone.

"We look forward to working with the Broomfield Event Center, the Rage and the 14ers to maximize their ticketing business and serve their many fans," said Nicole Hobby, General Manager, Ticketmaster Rocky Mountain Area. "Our integrated sales, marketing and distribution programs will strengthen the arena's ability to sell tickets and provide the best possible customer service."

About Broomfield Event Center:

Located on the south side of U.S. Highway 36 between 112th and 120th Avenues, the $45 million Broomfield Event Center is a state-of-the-art 180,000 square foot multi-purpose event center and includes 25 suites, 900 club seats, up to 8,000 total seats, a sit-down restaurant, three themed bars and a separate basketball practice facility. The Broomfield Event Center will host more than 100 events per year, including concerts, trade shows, family, and sporting events. It is the home of the Central Hockey League's Rocky Mountain Rage Professional Hockey Club and the Colorado 14ers Professional Basketball Club of the NBA Development League (affiliate of the Denver Nuggets, New Jersey Nets, and Toronto Raptors).

About Arista:

Broomfield Event Center is a major anchor for the 215 acre multi-use development known as Arista. Other than the event center, Arista will include retail, office and residential space. For more information, visit

About Ticketmaster

Ticketmaster is the world's leading ticketing company, operating in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through, one of the largest e-commerce sites on the Internet; approximately 6,500 retail outlets; and 20 worldwide call centers. Ticketmaster celebrated its 30th anniversary in 2006 and currently serves more than 9,000 clients worldwide across multiple event categories, providing exclusive ticketing services for hundreds of leading arenas, stadiums, performing arts venues, museums, and theaters. In 2006, the company sold more than 128 million tickets valued at over $7 billion on behalf of its clients. Ticketmaster is headquartered in West Hollywood, California and is an operating business of IAC (NASDAQ: IACI).

SOURCE: Ticketmaster

CONTACT: Erin Pahl of Broomfield Event Center, +1-303-800-2769; or
Bonnie Poindexter of Ticketmaster, +1-310-360-2321

Web Site:

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