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Ask Jeeves Announces General Availability of Ask Jeeves Sponsored Listings

Monday, August 15, 2005 - 05:31

OAKLAND, Calif., Aug. 15 -- Ask Jeeves, Inc., a leading provider of information retrieval technologies, brands and Internet advertising services, today announced the general availability of Ask Jeeves Sponsored Listings. Available to existing Ask Jeeves advertisers since August 1st, Ask Jeeves Sponsored Listings is a new search advertising product that allows advertisers to more effectively purchase, manage and optimize campaigns on Ask Jeeves ( and its advertising syndication network. Ask Jeeves Sponsored Listings has replaced the Company's Premier Listings product with an open-auction system that provides easier access for a diverse range of search advertisers. Advertisers will receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves. Ask Jeeves Sponsored Listings is available immediately at .


"The new Ask Jeeves Sponsored Listings system will be a welcome addition to the search advertising marketplace for several reasons, one of which is direct control over placement on Ask Jeeves," said Dana Todd, founding partner of SiteLab International, Inc, a full service interactive agency offering integrated marketing and engineering services designed to build brand awareness and online market positioning. "In addition, the system will enable advertisers to purchase visibility on Ask Jeeves and its syndication network at current market price, an improvement over the previous product which involved a fixed price for the entire contract term."

Key advertiser benefits include:

-- Premium placement on Ask Jeeves and its syndication network
-- Low spend minimum that enables both large and small advertisers to
purchase search advertising via a self-service system
-- Increased visibility into campaign performance, enabling more effective
management of campaigns

"The quality of Ask Jeeves unique search traffic, coupled with its extensive reach and unparalleled customer service consistently brought Ask Jeeves' advertising products into the advertising mix for our clients," said Ron Belanger, vice president of search and affiliate marketing of Carat Interactive, a communications agency providing online marketing and internet consulting services. "Now, with the increased visibility and campaign control, streamlined interface and premier placement that the new automated Ask Jeeves Sponsored Listings offers, we are aggressively buying into the new system and rolling out the program to our entire portfolio of advertisers."

"Our existing advertisers have embraced the new Ask Jeeves Sponsored Listings with overwhelming enthusiasm, increasing their budgets and total number of listings," said Paul Gardi, executive vice president and general manager of IAC Advertising Solutions. "We look forward to now extending the product to an even broader base of advertisers."

Customers can contact IAC Advertising Solutions at 877-453-3837 or via email at

Ask Jeeves expects to launch Ask Jeeves Sponsored Listings on within the next 12 months.

About Ask Jeeves, Inc.

As the 7th largest global web property (ComScore Media Metrix, June 2005), Ask Jeeves Inc. delivers world-class information retrieval products through a diverse portfolio of Web sites, portals and downloadable applications. Ask Jeeves' search and search-based portal brands include: Ask Jeeves (, and, the Ask Jeeves Japan joint venture (, Ask Jeeves for Kids (, Bloglines (, Excite (, iWon (, My Way ( and Fun Web Products ( Additionally, Ask Jeeves owns proprietary search technology Teoma, as well as natural language processing, portal and ad-serving technologies. Ask Jeeves generates revenue from advertisers seeking to reach the company's broad-based online audience. Founded in 1996, Ask Jeeves became a wholly-owned business of IAC/InterActiveCorp (Nasdaq: IACI - News) in July, 2005. Its headquarters are located in Oakland, California, with offices throughout the United States, as well as in Europe and Asia. For more information, visit or call 510-985-7400.

Safe Harbor Statement Under The Private Securities Litigation Reform Act Of 1995

This press release contains "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include statements relating to IAC's anticipated financial performance, business prospects, new developments, pending transactions and similar matters, and/or statements that use words such as "anticipates," "estimates," "expects," "intends," "plans," "believes" and similar expressions. These forward looking statements are based on management's current expectations and assumptions, which are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. Actual results could differ materially from those contained in the forward looking statements included in this report for a variety of reasons, including, among others: adverse changes in economic conditions generally or in any of the markets or industries in which IAC's businesses operate, changes in senior management at IAC and/or its businesses, the rate of growth of the Internet, the e-commerce industry and broadband access, the rate of online migration in the various markets and industries in which IAC's businesses operate, the ability of IAC to expand successfully in international markets, the successful completion of pending corporate transactions and the integration of acquired businesses, and the integrity, security and redundancy of the systems and networks of IAC and its businesses. Certain of these and other risks and uncertainties are discussed in IAC's filings with the Securities and Exchange Commission ("SEC"). Other unknown or unpredictable factors also could have a material adverse effect on IAC's business, financial condition and results of operations. In light of these risks and uncertainties, the forward looking statements discussed in this press release may not occur. Accordingly, readers should not place undue reliance on these forward looking statements, which only reflect the views of IAC management as of the date of this press release.

IAC is not under any obligation and does not intend to publicly update or review any of these forward looking statements contained in this press release, whether as a result of new information, future events or otherwise, even if experience or future events make it clear that any expected results expressed or implied by those forward looking statements will not be realized.

NOTE: Ask Jeeves,, Teoma, MyJeeves, My Way, iWon, Excite and Bloglines are trademarks or registered trademarks of Ask Jeeves, Inc

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