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Why Publishers Are Eliminating Programmatic Silos

March 14, 2018
BY eMarketer - Sara Badler

The continuous growth of programmatic advertising is forcing some of its biggest holdouts to embrace these types of transactions, and publishers are folding them into their overall sales structure. Sara Badler, head of programmatic revenue and strategy at online publisher Dotdash, spoke with eMarketer’s Ross Benes about programmatic sales strategies and how ad tech integrations might look in the future.

Some publishers worry that programmatic cannibalizes their direct sales efforts. How does Dotdash structure its programmatic sales?

Continue reading the original article at eMarketer.

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