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Why Dotdash has gone from six site domains to 15

May 21, 2018
BY Digiday - Max Willens

When he unbundled his company from one to five sites, Dotdash CEO Neil Vogel was betting that specialty verticals would serve visitors and advertisers better than a mass-reach site.

Over the past few months, the search-focused publisher has taken that strategy several steps further, carving nine new vertical-specific websites off three of its largest titles. Three months ago, Dotdash had six titles and domains; today, it has 15.

Continue reading the original article at Digiday.

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