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Vimeo's CEO Goes Goes Against the Grain and Stays Ad-Free

January 30, 2018
BY Cheddar

While many video platforms are all about the ad dollars, Vimeo is betting an ad-free platform will be its growth driver.

“There are a lot of platforms out there that are in a battle for eyeballs and ad dollars, and they’re increasingly becoming more like walled gardens, where they’re trying to keep content on their platforms,” CEO Anjali Sud told Cheddar. “And what we believe is that Vimeo has an opportunity to be truly creator-first. That means we want to help creators get an audience on and off Vimeo, and we can do that because we are ad free.”

Continue reading the original article at Cheddar.

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