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Aiming for loyal readers, The Daily Beast launches a standalone email newsletter for politics

April 26, 2018
BY Digiday - Lucia Moses

The Daily Beast is introducing new email newsletters whose content will be exclusive to the newsletters, with an eye toward a paid membership program. The first, called PayDirt, launches April 26 and is by the Beast’s White House reporter Lachlan Markay. In the coming months, the Beast plans to debut at least two more of such newsletters, the topics of which are undecided for now.

“This is the first time we’re launching a newsletter that has totally exclusive content that won’t be available on the website,” said Mia Libby, the Beast’s CRO. “We know this is how our loyal audience wants to engage with us. As we think about creating a deeper relationship with loyal readers, we know newsletters are a tactic we can employ there — it keeps them coming back to the site.”

Continue reading the original article at Digiday.

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